The templates below are specifically for the initial contact with a prospect. They are carefully designed to be easy to use, require no prep work, and get your prospects to respond quickly. The formula for all three is the same:
Make the message brief, friendly, and personal
Offer something of value - in this case, a pre-quote estimate
Keep the call to action simple: Would you like a report for your business?
Template 1
Use: Initial contact with prospect
Sales Goal: Start a conversation
Comments: After you get a response ask for more info (Send me your dec page.) or set a meeting (Can I drop off the report Thursday?).
Message Subject: Work Comp Pricing Report
Hi PROSPECT. It looks like your work comp renewal is coming up. I know buying insurance can feel extremely frustrating.
Would it help if I could show you pricing estimates for over 100 different work comp carriers this year?
My clients all insist on this report because they want to know what renewal pricing will look like long before they fill out applications.
Would you like me to prepare a pricing report for your business?
YOUR NAME
Template 2
Use: Initial contact or follow-up with prospect
Sales Goal: Start a conversation
Comments: The tactic here is to send them a picture instead of words. You want them to ask questions about these options. WorkCompare.com can generate these infographics for any class code and are unlimited to Premium Subscribers. Learn more here.
Message Subject: Have you considered these carriers?
I saw this infographic and thought of you. It shows the top work comp carriers for businesses like you.
I have helped several landscapers with CARRIER_A find coverage with CARRIER_B. Please let me know if you would like to discuss your coverage options.
YOUR NAME
Template 3
Use: Initial contact or follow-up with prospect
Sales Goal: Start a conversation
Comments: The purpose of sharing numbers is to demonstrate what you can do for them. So, at this point in the sales process the guesstimate does not have to be accurate.
Message Subject: Work Comp Estimate Snapshot
Hi PROSPECT. I’m writing to follow up. Here is a “guesstimate” I put together for you. I see your ExMod went up a little from last year, and I am estimating payroll for your business.
Please review and let me know if you have any questions. I would be happy to update the report for you. Can we schedule a time to chat?
Here is some of the standout info:
Class Code | Description | Payroll |
42 | Landscape Gardening | $250,000.00 |
8810 | Clerical Office Employees | $75,000.00 |
Carrier | Unmodified Premium | Modified Premium | Estimated Premium | Legal Low |
American Alternative Insurance Corporation-MUNICHRE | $21,642.50 | $18,828.98 | $18,025.54 | $9,012.77 |
American Home Assurance Company-AIG | $20,567.50 | $17,893.73 | $15,691.14 | $8,258.50 |
Commerce & Industry Insurance Company-AIG | $34,270.00 | $29,814.90 | $28,011.74 | $14,005.87 |
Pacific Compensation Insurance Company | $25,395.00 | $22,093.65 | $15,644.62 | $10,429.75 |
Praetorian Insurance Company-QBE | $23,980.00 | $20,862.60 | $18,925.90 | $9,961.00 |
Security National Insurance Company-AMTRUST | $32,120.00 | $27,944.40 | $24,984.04 | $16,293.94 |
Sequoia Insurance Company-AMTRUST | $18,942.50 | $16,479.98 | $16,078.18 | $12,058.63 |
Wesco Insurance Company-AMTRUST | $39,960.00 | $34,765.20 | $33,723.42 | $16,861.71 |
YOUR NAME
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